BLender is a cloud-based platform that was built to be compatible with a wide range of markets, cultures, and languages. The platform is fully mobile and web based. Technologically sophisticated, yet simple and easy to use.


Social lending platforms are growing steadily. Many have already realized that P2P Lending is a win-win model for all parties – lenders and borrowers. P2P clients enjoy a simple and convenient online service, and an attractive interest rate.

International Activities

BLender constantly expands into new territories. The main competitive advantage of BLender is its ability to assess credit risk in territories that lack the presence of a credit bureau or centralized financial information on individuals.


P2P lending is one of the fastest growing fields in today’s financial world. With a CAGR of approximately 130% in the latest 5 years, P2P is considered to be “The Next Big Thing”. BLender is creating a blue ocean strategy by altering the boundaries of the existing P2P Lending market.





  • Dr. Gal Aviv (CEO)

    Holds a PhD in Nano-Physics from the University of Nottingham, UK. Gal is a venture capitalist, entrepreneur, and the founder of Aviv Technology Development Ltd. 

  • Boaz Aviv (CTO)

    Holds an MSc. in Computer Science from the IDC Herzliya. Founder of PetWise, which develops social gaming consoles for pets and their owners. Boaz has a proven track record in realizing complex technological ventures.

  • Barak Gur (VP Product)

    Holds an MSc. in Physics in the field of Complex Systems from Ben-Gurion University of the Negev. Founder of Asimov, an artificial intelligence system for the gaming industry.

  • Adv. Annie Aviram (Chief Legal Advisor)

    Holds an LL.B in Law from Tel Aviv University. Annie was the head of the legal advisory department at Bank Leumi (Israel’s largest bank), and held senior management positions in the bank. 


  • Being the most trustworthy platform for our clients
  • Having the leading worldwide-compatible Scoring System
  • Ensuring the most innovative Social Rating technology
  • Optimizing our client’s experience by using BLender’s inventive tools
  • Providing the main source of credit in territories that lack an effective Credit Scoring System



image not found
image not found
image not found
Direct Match™
image not found
Safeguard Fund
image not found


  • BLender Israel

    Blender Israel was launched in October 2014 and quickly became the fastest growing company in its sector. Israel was chosen as the first territory to launch Blender given its substantially growing credit market and cultural diversity of residents. The Israeli household credit market (excluding mortgages) stands at USD 35B and is growing rapidly. The market is highly concentrated, where the banks more

    image not found
  • BLender Lithuania – The Baltics

    Blender Lithuania started its operations in parallel to our Italian branch, in the beginning of September 2016, and will be overseeing the Baltic region. In the short time the Lithuanian branch has been operating, its has exceeded our expectations, and we foresee a bright future for Blender in the region. The Baltics are experiencing massive growth, mainly due to joining the EU. Other main contributors, more

    image not found
  • BLender Italia

    Blender Italia was launched during September 2016, and is operating from our local offices in Milan. Italy was chosen to pioneer our global expansion due to its lack of consumer credit offerings. The shortage is a result of the financial system struggling due to high debt the banks provided to companies, and not individuals. The non-secured consumer loan market size, more

    image not found
  • Blender’s White Label e-Lending Solutions

    Blender is a customizable, end-to-end, online lending solution designed for partners seeking to quickly establish or re-invent their lending service. Efficient: Highly automated platform reducing high operational and overhead costs by over 65%! Intelligent: Machine Learning, Data Mining and Artificial Intelligence used to assess risks Fraud Elimination: Utilizing face and voice recognition with IBM products, location services and online behavioral data, result in near zero more

    image not found
  • Coming Soon

    Blender is expanding into new territories. Blender is leveraging Rating2.0 and DirectMatch to penetrate markets that lack effective credit assessment methodologies. Blender is working in territories in which the household credit market is concentrated and there is a significant need for a new key player that can change the more

    image not found


  • Blender secures E-Money License in Lithuania, paving its way to Europe

    Blender joined an exclusive group of companies that are holding this honorable license, including: Facebook, Ebay, Amarican Express and Paypal. After less than one year of intense work with the European authorities, Blender received recognition as E-Money Institution in February 2017. The license allows the company to operate as a financial institute in the European Union nations, including most banking more

    image not found
  • BLender selected as a 2016 Red Herring Top 100 leading startup companies

    BLender has won the Top 100 Asia 2016 awards by the Red Herring, and competed for the Top 100 companies world-wide. The company rating was done by The Red Herring Media Company, that is well known as a startup evaluator around the world. Red Herring editors were among the first to recognize the potential in companies such as Google, Facebook, Alibaba, more

    image not found
  • BLender Begins International Expansion and Offers Cross-Border Peer-to-Peer Lending

    BLender, a p2p lending company from Israel, today announced its global expansion, beginning with new offices in Milan, Italy and Vilnius, Lithuania that will serve customers in Italy and the Baltics. The Israeli-based company delivers a P2P lending platform with a proprietary consumer credit rating system designed for territories without credit bureaus or traditional consumer credit information. BLender is more

    image not found
  • How to Assess Borrowers’ Stability with No Credit Information

    Dr. Gal Aviv, CEO of Israeli peer to peer lending start-up BLender, speaks about the new trends in the business. Established in 2013 by three physicists, Israeli peer to peer lending start-up BLender gains strength in the local market. With $7 million invested, a recent investment by leading local investment house and over 270 million NIS in requested loans, CEO more

    image not found
  • Investment House Acquires 20% of P2P Lending Startup’s Business in Israel

    The Israeli FinTech startup BLender offers an alternative to the expensive credit provided by banks and credit card companies. Israeli Investment House Psagot has announced an agreement to purchase 20% of multinational Peer to Peer (P2P) lending platform BLenders’ activity in Israel, pending regulatory approvals. No financial details from the deal have been revealed yet but it is known that Psagot more

    image not found
  • BLender has been chosen by the London Stock Exchange to participate in the coveted ELITE program

    BLender, a leading multinational peer-to-peer lending company, has been chosen by the London Stock Exchange to participate in the coveted ELITE program, as a leading company with prosecpts to IPO. Dr. Gal Aviv, CEO of Blender was quoted: “The London Stock Exchange is one of the world’s most important stock exchanges for international companies. ELITE is a unique platform designed more

    image not found
  • BLender scores $5M to expand the boundaries of P2P lending

    BLender’s hybrid model creates credit ratings based on financial, social, and demographic background to upend the banks’ foothold on peer-to-peer lending – and empower emerging markets. P2P lending platform, BLender, secured $5M in funding from Blumberg Capital, one of the leading American VC firms whose most notable influence is in the global FinTech market. The company currently operates within Israel, more

    image not found
  • How a rocket scientist is fixing P2P lending

    The largest P2P marketplace on Earth – Lending Club – is currently worth $7 billion and has seen it loan volume grow 20 percent per month every quarter of 2015 so far.  And while LendingClub is the biggest – it is finding itself in an increasingly crowded marketplace . Analysts say that by the end of 2015, person-to-person lending will more

    image not found
  • BLender Raises $5Million to Sensibly Connect the World’s Borrowers and Lenders

    One of the early dreams of peer to peer (P2P) lending was the theory that it could match borrowers and lenders from around the world. Borrowers in countries with less developed financial industries would be able to connect with investors from around the globe who have capital to lend. In theory, this P2P system would lead to higher and more

    image not found
  • Blender launches peer-to-peer lending in Israel

    The Aviv family and Giora Ofer today officially launched Blender Israel – an online lending platform. One of the growth areas in the global financial sector is peer-to-peer lending – direct loans carried out between people online, which cuts out the bank as middleman. This exists also in Israel, and, recently, a new player, BLender, entered the market. Blender was more

    image not found