BLender is a cloud-based platform that was built to be compatible with a wide range of markets, cultures, and languages. The platform is fully mobile and web based. Technologically sophisticated, yet simple and easy to use.


Social lending platforms are growing steadily. Many have already realized that P2P Lending is a win-win model for all parties – lenders and borrowers. P2P clients enjoy a simple and convenient online service, and an attractive interest rate.

International Activities

BLender constantly expands into new territories. The main competitive advantage of BLender is its ability to assess credit risk in territories that lack the presence of a credit bureau or centralized financial information on individuals.


P2P lending is one of the fastest growing fields in today’s financial world. With a CAGR of approximately 130% in the latest 5 years, P2P is considered to be “The Next Big Thing”. BLender is creating a blue ocean strategy by altering the boundaries of the existing P2P Lending market.





  • Dr. Gal Aviv (CEO)

    Holds a PhD in Nano-Physics from the University of Nottingham, UK. Gal is a venture capitalist, entrepreneur, and the founder of Aviv Technology Development Ltd.

  • Boaz Aviv (CTO)

    Holds an undergraduate degree cum laude in Physics and Economics from Tel-Aviv University. Founder of PetWise, which develops social gaming consoles for pets and their owners. Boaz has a proven track record in realizing complex technological ventures.

  • Barak Gur (VP Product)

    Holds a master’s degree in Physics in the field of Complex Systems from Ben-Gurion University of the Negev. Founder of Asimov, an artificial intelligence system for the gaming industry.


  • Being the most trustworthy platform for our clients
  • Having the leading worldwide-compatible Scoring System
  • Ensuring the most innovative Social Rating technology
  • Optimizing our client’s experience by using BLender’s inventive tools
  • Providing the main source of credit in territories that lack an effective Credit Scoring System



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Direct Match™
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Safeguard Fund
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Premium Track


  • BLender Israel

    BLender Israel was launched in October 2014 and since then has become the fastest growing company in its sector. Israel was chosen as the first territory to launch BLender given its substantially growing credit market and cultural diversity of residents. The Israeli household credit market (excluding mortgages) stands at USD 35B and is growing rapidly. The market is highly concentrated, where more

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  • Coming Soon

    BLender is expanding into new territories. BLender is leveraging Rating2.0 and DirectMatch to penetrate markets that lack effective credit assessment methodologies. BLender is working in territories in which the household credit market is concentrated and there is a significant need for a new key player that can change the more

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  • Investment House Acquires 20% of P2P Lending Startup’s Business in Israel

    The Israeli FinTech startup BLender offers an alternative to the expensive credit provided by banks and credit card companies. Israeli Investment House Psagot has announced an agreement to purchase 20% of multinational Peer to Peer (P2P) lending platform BLenders’ activity in Israel, pending regulatory approvals. No financial details from the deal have been revealed yet but it is known that Psagot more

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  • BLender has been chosen by the London Stock Exchange to participate in the coveted ELITE program

    BLender, a leading multinational peer-to-peer lending company, has been chosen by the London Stock Exchange to participate in the coveted ELITE program, as a leading company with prosecpts to IPO. Dr. Gal Aviv, CEO of Blender was quoted: “The London Stock Exchange is one of the world’s most important stock exchanges for international companies. ELITE is a unique platform designed more

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  • BLender scores $5M to expand the boundaries of P2P lending

    BLender’s hybrid model creates credit ratings based on financial, social, and demographic background to upend the banks’ foothold on peer-to-peer lending – and empower emerging markets. P2P lending platform, BLender, secured $5M in funding from Blumberg Capital, one of the leading American VC firms whose most notable influence is in the global FinTech market. The company currently operates within Israel, more

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  • How a rocket scientist is fixing P2P lending

    The largest P2P marketplace on Earth – Lending Club – is currently worth $7 billion and has seen it loan volume grow 20 percent per month every quarter of 2015 so far.  And while LendingClub is the biggest – it is finding itself in an increasingly crowded marketplace . Analysts say that by the end of 2015, person-to-person lending will more

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  • BLender Raises $5Million to Sensibly Connect the World’s Borrowers and Lenders

    One of the early dreams of peer to peer (P2P) lending was the theory that it could match borrowers and lenders from around the world. Borrowers in countries with less developed financial industries would be able to connect with investors from around the globe who have capital to lend. In theory, this P2P system would lead to higher and more

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  • Blender launches peer-to-peer lending in Israel

    The Aviv family and Giora Ofer today officially launched Blender Israel – an online lending platform. One of the growth areas in the global financial sector is peer-to-peer lending – direct loans carried out between people online, which cuts out the bank as middleman. This exists also in Israel, and, recently, a new player, BLender, entered the market. Blender was more

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