Blender Israel was launched in October 2014 and quickly became the fastest growing company in its sector.
Israel was chosen as the first territory to launch Blender given its substantially growing credit market and cultural diversity of residents.
The Israeli household credit market (excluding mortgages) stands at USD 35B and is growing rapidly. The market is highly concentrated, where the banks and their credit card companies hold about 95% of the market. This is reflected in high credit costs and low interests on savings.
Blender has established deep strategic cooperation with some leading players in the Israeli business environment.
Blender Israel: www.Blender.co.il