A global innovative financing solution in underserved credit markets

Providing cross border lending services in developing, Emerging and Western World Countries.

A Leader in Fintech Lending

We’re a global provider of e-lending solutions designed to help consumers and lenders wherever credit is needed. Based on proprietary technology, our cutting-edge solutions deliver agile, cost-effective and empowering online lending possibilities to consumers and financial institutions. With our comprehensive risk and fraud assessment platform, traditional banks and credit providers can launch online lending products and services easily while achieving operational efficiency, eliminating fraud, and minimizing risks.

Blender’s efficiency

10 employees –
10K customers


Near-zero fraud rates

Blender Advantage

Our versatile expertise - from customer acquisition and user-experience to balance sheet lending - uniquely positions us to bring to market solutions with a proven track record. Thanks to our automated risk, fraud and credit assessment modules, consumers get a better, and faster online lending experience.

Developed for Lenders by Lenders

Using our European Electronic Money Institution (EMI) license, our multi-cultural, multi-lingual and fully compliant platform enables you to launch your new activity in months

Our Technology

Rating2.0™ is our proprietary, multi-layered credit scoring engine and anti-fraud system. The cutting-edge scoring system collects data online from internet, financial and demographic sources. Our hybrid risk model combines data mining, big data and behavioral risk assessments with traditional risk analysis. Our best-in-class fraud detection tools produce near zero fraud rates. An automated process incorporating machine learning, data mining and AI, Rating2.0™ reduces operational and overhead costs while providing online KYC and AML compliance.

Certified & Licensed by Industry Leaders


European Electronic Money Institution (EMI) license


Consumer Credit Provider (CCP) authorization


ISO 27001 compliant


Deloitte – ITGC certified

Customer satisfaction*


Our NPS (Net Promotor Score)


* Customer survey 2017 encompassing over 1,000 customers


Management Team

Dr. Gal Aviv

Chief Executive Officer and Member of the Board
Gal holds a PhD in Physics from the University of Nottingham, England, in the field of Quantum Optics (quantum computing). Gal has over a decade of experience as a venture capital investor and entrepreneur.

Mr. Boaz Aviv

Chief Technology Officer and Member of the Board
Boaz holds a BA with honors in physics and economics from Tel Aviv University, and a MSc in computer science from the Interdisciplinary Center Herzliya. Boaz is the Founder of PetWise: a remote sensing systems for animals.

Mr. Barak Gur

Chief Product Officer and Member of the Board
Barak holds a master's degree in physics in the field of complex systems from Ben Gurion University. Founder of Asimov - artificial intelligence based on specific forecasting user comments to make decisions.

Mrs. Annie Aviram

Chief Legal Advisor
Annie was the head of the legal advisory department at Bank Leumi (Israel’s largest bank), and held senior management positions in the bank. Holds a LL.B in Law from Tel Aviv University.

Active Blender Platforms



We launched in Israel in 2014 to take advantage of Israel’s growing credit market and cultural diversity and quickly became the fastest growing company in the P2P sector. We have established deep strategic cooperation with some leading players in the Israeli business market.



We launched in Italy in September 2016. Located in Milan, Blender Italia provides cross-European P2P and I2P (Institution to Peers) lending services.



We launched Blender Lithuania in August 2016 and provide direct lending services and lending through structured debt vehicles.


Edison Crowd

Launched at Oct 2018, as a cooperation between Blender and Edison, one of the leading energy operators in Italy and Europe, with the vision of citizens acting as key players in the development of a sustainable energy future by the means of Crowdlending sustainable energy project by Edison.



We launched Blender Latvia in December 2019 and provide direct lending services and lending through structured debt vehicles.


At Q4 2018, Blender has deployed its Crowdlending division, allowing companies to finance a variety of projects by lending money directly from the public, as an alternative, or in addition to traditional financing.

Blender's Crowdlending has been designed as a turn key solution, covering all key aspects of the activity.

During Q4 2018, Blender's Crowdlending division successfully launched Edison Crowd, a fully serviced Private Label solution.

During Q4 2018, guided by the vision of citizens acting as key players in the development of a sustainable energy future, the platform has successfully launched and funded two key projects:

The Hydroelectric plant of Palestro (Italy) serving the energy needs of 4,500 families, with 6,000 tons a year of CO2 emission reduction.

The District heating network of Barge (Italy) serving the thermal requirements of 500 families, with 2,000 tons a year reduction of CO2 emissions.


Awards & Accolades

ELITE Program of the London Stock Exchange

In April 2016, Blender was selected to participate in the Elite Program of the London Stock Exchange, a unique platform designed to help the most exciting and ambitious private companies prepare and structure for their next stage of growth.

Efma Capgemini 2020

Blender was selected to be part of the “Efma-Capgemini Financial NewTech 2020 Watchlist – category Wealth Management” (link). The Watchlist consists of 100 Financial NewTechs across the globe that will help reshape the financial services landscape in 2020, recognizing Blender as one of the most innovative financial NewTechs. Blender was also promoted by Efma as one of the top FinTechs providing innovative solution to support digital transformation for Banks and Insurance companies during the COVID-19 crisis and beyond.

CV Magazine 2020

Blender was awarded the title of “Most Trusted Small Loan Provider, 2020 – Israel” by CV Magazine's 2020 - Corporate Excellence Awards.

2019 Red Herring Top 100 Europe Awards

Blender won the Red Herring 100 Awards, widely recognized as one of the industry’s more prestigious recognitions, with hundreds of candidates from each continent competing for a Top 100.

Fintech Innovators of the Year

Blender has been awarded Fintech Innovators of the Year 2018 in its Region, for its ground-breaking innovation work in the field of Fintech.

KPMG - H2 Ventures

Blender was named among the Top 100 Leading Global Fintech Innovators of 2015.

The United Kingdom Trade and Investment Prize

Blender won the prize for leading Israeli fintech company, awarded by MP Boris Johnson (November 2015)

2016 Red Herring Top 100 Asia Awards

Blender won the Red Herring 100 Awards, widely recognized as one of the industry’s more prestigious recognitions, with hundreds of candidates from each continent competing for a Top 100.

Forbes Magazine Israel

Boaz Aviv, Blender’s CTO and board member, was named to the "30 Under 30 Most Promising Young Entrepreneurs" list of the magazine (February 2017)

Globes Financial Magazine

Dr. Gal Aviv, Blender’s CEO and board member, was named to the "40 Under 40 Most Influential Figures" list of the magazine (November 2015)


Milestones - Entrenching and Spurring Innovation


Official LaunchOct 2014

Launch of ReBlend™May 2015


Top Fintech Company AwardNov 2015

ELITE ProgramApr 2015


Establishment of Blender ItalyMay 2016

Won the 2016 Red HerringSep 2016


CCP license granted to Blender LithuaniaOct 2016

EMI licenseFeb 2017


Innovators of the YearJun 2018

Palestro HydroelectricOct 2018


Barge Heating NetworkNov 2018

Won the 2019 Red HerringFeb 2019


Establishment of Blender LatviaDec 2019